Why are video products important? Because they have ahigher perceived value by your prospects and customers. You can charge more for videos than you typically can for ebooks, and they can be easier to sell because more people want to watch videos than read ebooks. If you

want to capture both video lovers and readers, simply add PDF transcripts of your videos to your package

How do you choose your topic for your video
product? It's much the same as for any product – find out what your customers need and want and give them that and more. And to be sure you're on the right track, test it out. Maybe do a blog post or take a survey and see what kind of reaction you get. Even though video products are faster
to make than written products, you still don't want to waste a day or two making a product no one buys 

How do you script your video?
There is a myth among those who have never made a video that all you need to do is pick a topic, turn on the camera and start talking. And if you're a polished speaker well versed on your topic, that might even be true. But for most of us, you need to have a game plan before you
start recording.